Magazine Sales Kit
Here’s a sales kit we did for New England Diner.
They do Boston Area Restaurant Reviews and Recipes and the Pat Whitley Restaurant Show in Boston .
OVERVIEW OF MAGAZINE
Quarterly Magazine – Boston First Class
- An All-New Dining and Lifestyle Publication From An Established and Respected Source - The Pat Whitley Restaurant Show, Boston’s “first class” resource and an established name in restaurant review and promotion, is providing a magazine with a focus on exquisite dining, exciting travel, and lifestyle recommendations every New Englander can enjoy!
- Caters To A Well Established Target Audience – Boston First Class magazine will be directly mailed throughout the Greater Boston area to people in the $100,000-plus salary range, with average home values of $500,000. The demographic age range of the target reader is 34 - 64, with a focus primarily on educated professionals with disposable income and a zest for high quality living.
- Quality Articles From Established Writers - Restaurant information comes from fresh, exciting and creative writers including one of Boston’s foremost travel writers, Steve Jermanok. Steve is a speaker, scriptwriter and an accomplished travel writer. He has extensive years of experience in both writing and editing for Boston related media.
- Designed For Fun and Active “Baby Boomer” Lifestyles - With the 79 million strong “Baby Boomer” generation now reaching retirement age, there is more disposable income in the market than ever before, continuing to increase the growth of the restaurant and travel industry. The “Baby Boomer” demographic has been known to be far more active and adventurous than other groups that have retired before them, and are the group most likely to spend “entertainment” money to search out and invest in new local dining and travel ideas.
- Potential Expansion Past Target Demographic - Although the intended target audience focuses primarily on the “Baby Boomer” generation (45 - 64 age range), the magazine is instantly accessible to a “casual” reader base, including all locals and visiting tourists for expanded marketing potential.
- Presented In A Visually Appealing Style – The magazine will be professionally designed, providing in-depth articles and exciting photographs to highlight subjects that will provide a guaranteed appeal to its target audience.
CAPABILITIES / KEY PEOPLE
Boston First Class magazine is committed to bringing its audience the final word from the best in established industry professionals. Together, Pat, Scott and Steve bring a combined total of 80 years experience that will provide a quality reading service to the expected high reader base. Given the team’s diverse background and ability to provide effective results, Boston First Class will be a strong value for any sponsor’s advertising dollar.
Pat Whitley
Pat Whitley is the President of the company, and current host of the “Pat Whitley Restaurant Show”, now in its 31 st year. The show runs every Sunday from 10 AM to 1 PM on WRKO 680-AM Boston and stations around New England . Pat brings years of his dining adventures to his tens of thousands of loyal listeners, discussing everything from pizza to gourmet with the callers. His radio program is broadcast over the internet to a worldwide audience, and has been given several high-profile awards and accolades.
In addition, Pat recently hosted a highly rated morning drive show for over ten years in the Boston Market. His other experience includes midday talk show host, radio station ownership, and program director experience. In addition, he discovered and hired well known iconic personalities like Don ‘I-Man’ Imus.
Pat’s promotional experience isn’t limited to just broadcasting. He is also well versed in the travel and hospitality markets, and runs a separate travel company that sells group tours.
Currently, Pat is looking forward to an upcoming cruise with his clients on the Queen Mary II, harbored out of New York . The Queen Mary II is the second largest ship in the world and due to Pat’s marketing and promotional skills, managed to sell out the trip to 230 people within three weeks during his restaurant show. With an established track record like that, imagine what he could do for your business!
Awards for Pat
- “Billboard Magazine” – For the Major Market Program Director of the Year
- “Achievement Radio Award” – For the Best Talk Show host in Boston
- “State Senate Award” – For consistent excellence in broadcasting and consumer information.
- “Governor’s Award” – For the largest measured response from a radio call-in show.
Scott Whitley
Scott Whitley brings twenty years of Boston Radio programming and management experience to the team. His previous experience includes working at several news/talk and sports stations, acting as a Senior Producer for the Boston Celtics radio network and local programming, and editing several restaurant industry magazines.
For over eight years, Scott has served as the Vice President and General Manager of Whit’s Media (DBA: The Pat Whitley Restaurant Show). He’s also the designer and editor of NEDine.Com, an award-winning website listed as one of the Top 100 best local websites for Boston .
Scott’s background also includes experience in the travel and hospitality market, he has traveled New England and the United States visiting restaurants, and is the co-owner of “Restaurant Show Travel Company, LLC”, selling private and group trips.
Awards for Scott
- Best Local Website – www.nedine.com
Steve Jermanok
Writer, adventurer, and food & wine aficionado, Steve Jermanok is a trusted and experienced writer well-familiar with his childhood home of New England .
As the Travel Editor for the Pat Whitley Restaurant Show, Steve has written a number of articles for several high-profile magazines and publications, promoting New England and other exciting parts of the globe. His work has been published in several respectable and established magazines, including The Boston Globe, Boston Magazine, National Geographic Adventure, Outside, Town & Country, Travel & Leisure, Yankee Magazine, New York Times and is the co-author of The Lonely Planet’s Guide to New England . In addition, Steve has written every single issue of the Massachusetts Office of Tourism and Travel magazine for the past seven years.
REASONS TO ADVERTISE
Eighty years of combined experience with industry professionals, our restaurant program in its 31 st year with thousands of listeners, a magazine with an estimated 600,000 readers, and a world wide internet audience. It’s all yours to help your business grow and be more successful. Read on and we’ll show you how!
Our upcoming magazine, Boston First Class will be heavily promoted on the Pat Whitley Restaurant Show. In addition to promoting Boston First Class magazine, we will give a strong promotional push for our advertisers. This has met with successful and positive word of mouth from local restaurant critics and businesses:
- “The most believable endorsements delivered on Boston air are mouthed by Pat Whitley." — Boston Herald
- "I wish I found the Restaurant Show twenty years ago. I can’t believe the results.” — Spatt’s Manchester , NH
- “I can’t believe the amount of people that come in and tell me they hear my spots.” — Frank’s Steakhouse, Cambridge
- “As long as Pat does the Restaurant Show, Christo’s will be a sponsor.” — Christo’s Restaurant
Distribution of Magazine
Each Issue
- 35,000 directly mailed to people making at least $100,000 with a $500,000 or greater valued home. These qualified leads are requests for information on Food and Travel. The target area will primarily focus on the Greater Boston area including North and South towns. The estimated magazine “pass-on” rate of at least three people will ensure greater visibility for your promotion.
- 5,000 area doctor offices, dentist and beauty salons. Magazines at these locations are estimated to have a year long shelf life and increased readership.
- 5,000 Advertiser copies for distribution a restaurants, hotels and businesses.
- 5,000 Divvied between promotion event giveaways, subscriptions and newsstand sales
New Market
The 79 million strong “Baby Boomer” generation is nearing retirement age and controls over 2.1 Trillion in spending power and make up almost 30 percent of the U.S. population. As they retire, there will be an evolution in the older target demographic when it comes to wanting to try out new travel and dining experiences. In addition to being more active and interested in pursuing new experiences, there is also a larger emphasis placed on wanting to seek out and invest in the best and most diverse leisure entertainment. This group is looking to have fun and spend money. We want them to spend their money with you.
Boston First Class magazine will help this new and more adventurous generation find their next great memory, and will focus heavily on marketing the Pat Whitley Restaurant Show, with an estimated 50,000 issues per quarter, and an estimated 200,000 issues a year. The estimated readership will be well over 200,000 due to the pass-on rate and long shelf life at public locations. Total readership is expected to be well over 600,000 readers per year.
Marketing
Boston First Class magazine will be highly supported on WRKO-680-AM, a talk radio station in Boston . In addition to the Pat Whitley Restaurant Show, there will be a large internet and advertising campaign for the magazine on other radio stations. This innovative strategy is a first in this market. The magazine is supported by radio, internet and other multimedia coverage, but the same push will be used for the advertisers as well.
Contact us for a free Sales Kit Writing quote.